China Studies Centre, the University of Sydney
2:30pm – 4:30pm, Thursday, 7 March 2019
New Law Seminar 102, New Law Annex, University of Sydney (map)
Registration: https://www.eventbrite.com.au/e/how-to-talk-to-the-media-tickets-56772235284?aff=erelexpmlt
This event is part of the “China: How to…” Seminar Series
Imagine you have just received a call from a journalist who wants to interview you on issues relating to your China-related research or project. Would you know where to start and what to do?
If you are keen to raise your profile and promote your work and expertise to the public, then working with the media, such as creating content for the media and giving media interviews, is one of the most effective ways to achieve that.
Some of the questions that will be addressed include:
• How do you pitch your message to different media – how to work out the best way to tell your story, whether for an online interview, a radio interview, an essay for a popular publication, and so on?
• How to take advantage of opportunities to promote your work and expertise at the University and in the media?
• How do you make sure you don’t sound too ‘academic’ and still present the core of your thoughts shortly and memorably?
• What makes one academic a radio bore, never asked back, and another ‘talent’, called on again and again?
• How much background information do you need to convey along with your insights, and how to do so in the most effective manner?
• How is Chinese media different from media in other countries?
• What should you do if something goes ‘wrong’ during a media interview?
Speakers
· Linda Jaivin, Author, Essayist, Cultural Commentator and Journalist
· Richard McGregor, Journalist and Author
· Luigi Tomba, Director, China Studies Centre, The University of Sydney
· Sally Sitou, International Media Adviser, The University of Sydney